Frequently Asked Questions on SEO
- What is Search Engine Optimization?
Search Engine Optimization is the art/science of modifying a Website using a variety of on-site and off-site techniques so the site achieves higher organic rankings in the respective Search Engines. back to top
- Why do I need Search Engine Optimization?
In today's highly competitive markets, business Web sites that aren't optimized for the keyword phrases that are relative to their business, have little chance of being found by their potential customers. The goal of most business Web sites is to achieve one or more of the following:
Search Engine optimization can make your site visible to your potential customers and help you achieve these goals. Search engine optimization = Marketing your Business. back to top
- Can I optimize and submit my site?
Yes. With a lot of time, effort and research, you can optimize and submit your site. However, with the time and effort you must expend, it would be more logical to let a professional search engine marketer complete this work. A poor job of optimization is hard undo and won't yield any results.
Furthermore, Optimization is just a starting point for a holistic marketing approach that must be followed for success in today's competitive markets. back to top
- Can I submit my site for free?
Yes. Inclusion to all the top search engine is now free. We typically submit using an XML sitemap that contains information on all the pages that you want indexed by the search engines. Authentication code must be placed on your site/server before indexing can take place. back to top
- I found a company that guaranteed my site top placement in the search engines. They are also going to submit my site to 40,000 search engines for 29.95. Should I trust them?
No. The Web is plagued by unscrupulous SEO firms that will say anything to get your money. The truth is, no one can guarantee you a specific position in a non pay per click search engine. Period. Also, There are only 5 search engines that will drive the majority of the traffic to your site. They are powered by 2 databases. A " Placement Guarantee" should throw up a big red flag. back to top
- What are Keyword phrases and why are they important?
Keyword phrases are the terms or words that the user enters into the search engine to help them find what they are looking for on the web. Searchers usually enter specific terms to narrow down their search results. It's important to know what keyword phrases your potential customers are searching for so your site can be optimized properly. back to top
- What is a "search engine friendly" design?
A search engine friendly design is a Web site designed with search engine marketing optimization in mind. There are no barriers such as HTML frames, flash sites or dynamically generated pages that have obfuscated query strings to stop the spiders/robots. The design may also include elements that the search engines specifically look for and will help increase your keyword phrase relevancy when optimized properly. back to top
- How much does it cost to participate in the PPC search engines?
Cost to participate in Pay Per Click search engines such as Google Ad Words which provide sponsor results in many search engines and directories is based on several factors. We must determine the number of phrases you wish to promote, the cost of the particular keyword you wish to promote, the position you wish to maintain and the frequency of the clicks. However, we can work within any budget you set. back to top
- What is Domain Authority and why is it important?
Domain Authority is term developed by Moz as a way to determine how a domain is likely to rank in Google. Moz States "It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors". Essentially this is their version of the Google "Page Rank" of the past.
This metric gives you a baseline to work from to increase your domain authority and therefore improve your rankings.
For more information on domain authority please see http://moz.com/learn/seo/domain-authority back to top
- What is Search Engine Spamming?
Search engine spamming is the act of deceiving or trying to deceive a search engine into giving your page a higher listing in the search engine results page. Some spamming or unethical techniques used are: invisible text on the page, site mirroring, gateway pages, link farming, tag based spam such as keyword loading, IP cloaking & IP delivery, redirects.
Anyone caught using these techniques can have their sites removed from the database or heavily penalized. back to top
- What is the difference between a search engine and a directory?
True search engines such as Google and Bing use "spiders" or "bots" that crawl the web collecting information from Web sites. The bot is a program that is initiated by a particular search engine to collect information. The information collected is then written back to the search engine database. There is no human intervention involved.
A directory on the other hand is a human compiled list of sites that are categorized, typically in alphabetical order. Some top directories charge a fee for inclusion. (Yahoo, Business.com) However, DMOZ http://www.dmoz.org , A volunteer based directory, is still free. back to top
- What is "Organic" Marketing or "Organic" Positioning?
Organic marketing is the ability to achieve natural positions in the search engine results pages. Natural or organic positions are links that are found by the search engine spider and included in the database index. The actual positioning of the organic listing is calculated by the search engines algorithm. These are free listings (not sponsor pay per click links). Organic listings are the most coveted links due to several reasons. You don't have to pay for each click (it's free) and trends show that these links are clicked first, before the sponsor (PPC) links. back to top
- What is a "Meta" Search Engine?
A "Meta" search engine is not a true search engine in the traditional sense. It compiles results from from other existing search engines and returns those results. Examples of Meta search engines would be Metacrawler, Dogpile, and Mamma. MetaCrawler and Dogpile return pages of sponsor results before organic results are seen. However, Mamma limits it sponsor results and returns the best results of the Meta Search Engines. back to top
- Do you offer Sitebuilder Sites?
No. We will only work on your existing SiteBuilder site. If you need a new site, see your service provider. back to top
- How much does search engine marketing/search engine optimization cost?
Cost is dependent on many factors. The general rule of thumb is that the more experience the optimization company has, the higher the cost will be as the results will be more reliable. There is no substitute for experience. Newly formed companies offering SEO can offer less expensive packages but the results will typically not be as good. In other words, you get what you pay for. back to top
- What Sitebuilder Application do you work with?
We work on the BizStudio (Ezot) Platform exclusively. If you are not sure of your platform, contact us and we will evaluate your platform for free. back to top
- Who will be working on my site?
I personally do all of the SEO related work. You will not be passed off to someone less qualified. If your site requires design changes, we have a full time Web Designer qualified on SiteBuilder who is available for an additional hourly fee. back to top
Do you have a specific questions about Search Engines? Ask Us.